I see where markets form
before they're named.
I build what makes them real.
Currently building Sell in Europe — EU compliance infrastructure for Indian textile exporters. Previously built institutional adoption paths at Endaoment ($25M→$130M assets), KlimaDAO (~4% of global carbon market), Knotel Germany, and WikiRate.
I'm Vishal Kapadia. I'm based in Rome with my family. I studied psychology and neurophysiology at Oxford and marketing at ESCP.
I've spent the last decade building commercial paths for products that institutions needed but couldn't yet buy — open ESG data, on-chain carbon, crypto philanthropy infrastructure, flexible workspace in Germany.
I write about how to see clearly when markets are still forming. I build the infrastructure that makes them real.
Currently building Sell in Europe.
Compliance is market access
Sell in Europe · Co-FounderEU regulation is making compliance a prerequisite for market access, but most exporters have no practical way to meet it. I'm building the layer that translates exposure into action across REACH, CBAM, EUDR, and Digital Product Passports.
Sell in Europe is that infrastructure — compliance operationalised for Indian textile exporters.
More on what I'm buildingThe pattern, repeated
Every market I entered had the same structural gap: a credible product existed, but institutions had no framework for adopting it. The buyer was misidentified. The category didn't exist. Or the channel wasn't viable. I built that framework.
The data wasn't accessible
WikiRate · Co-Founder & CEOCorporate ESG data was locked behind $10k/year Bloomberg terminals. I built the open platform, team, and institutional partnerships. Raised €4.2M from the European Commission. 6M datapoints across 145k companies, adopted by the UN and European Commission.
The channel wasn't viable
Knotel · Employee #1, GermanyKnotel operated through broker models globally, but German brokers were skeptical of the category. I adapted the incentive structure, built market credibility through events, and created a channel where none existed. €6M ARR in year one.
The category didn't exist
KlimaDAO · Head of Partnerships & GrowthOn-chain carbon had no institutional language. I coined 'digital carbon', built the institutional narrative, and led the partnership architecture preceding Carbonmark. The ecosystem captured ~4% of the global voluntary carbon market.
The buyer was misidentified
Endaoment · Founding Head of GrowthEveryone assumed the buyer was the crypto donor. It was the wealth advisor. I repositioned the platform around advisors retaining AUM and built the referral architecture through DAF custodians and RIA partnerships. Hired the first salesperson and handed off a running commercial engine. Assets processed grew from $25M to $130M.
Seeing clearly in forming markets
Essays on perception, institutional adoption, and building before the category is settled.
Interested in what I'm building, or think we should talk.
Open to conversations about market formation, institutional adoption, and what I'm building.